Florian Groehn is a Berlin-based photographer specialising in hotel, hospitality and architectural environments. Working with boutique hotels, internationally affiliated properties and hospitality developers across Germany and worldwide, he creates brand-aligned imagery for contemporary hotel environments. As a hotel photographer based in Berlin, he is recognised for his expertise within the European hospitality sector and for delivering carefully crafted visual narratives for international hotel photography and Hotelfotografie projects. View selected hotel photography projects.