For website owners, how does the subscription model usually…

What are the main things webmasters and advertisers should consider when using push notifications as a way to communicate with users? I’m particularly interested in how these alerts compare with other online advertising formats, since they appear directly on a user’s device and can include both an image and a short message before someone reaches the final landing page. For website owners, how does the subscription model usually work over time, and what should be considered when evaluating revenue-sharing arrangements? For advertisers, what types of products or services are generally better suited to this format, and how can they avoid making notifications feel intrusive or irrelevant to users?

When looking into online advertising, I think it is useful to understand how different traffic formats actually reach users. Push notifications are quite different from banners because they can appear directly on a device, even when someone is not currently browsing the advertiser’s website. I recently came across information about dao.ad/traffic-volume/push while comparing different approaches. The important thing for me is not simply the amount of traffic, but whether the audience and targeting options fit the campaign. I would also check the available statistics, geographic coverage, and pricing model before making any decision. That makes it easier to compare push campaigns with other advertising formats objectively.