CD für Arztpraxis

Verena Tam

Praxis am Gemeindepark

A new Visual Identity for a Medical Practitioner in Berlin, including the creation of a logo, stationery, signage and guidelines for the creation of the website, interior design, T-Shirts for the medical staff and more.

My client Dr. Blankenstein recently took over the small practice next to the community park in Berlin Lankwitz, and was in need of a quick general renewal of the overall appearance of the physical space as well as all other communication channels.

Her wish was to create a new look and feel for her team and her patients, which would reflect the core values of her general practice: empathy, clarity, calmness, humanity, natural balance and community.

The logo has therefore been based on the human figure, yet expresses its harmonic embedding in nature, and by that may stand for a more holistic view, which suits very well her medical specification in acupuncture and reflects an emphasis on nature and balance over all.