Qube3
Moritz Pongratz

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The new Audi Q3 was Audi’s smallest SUV in 2012. At the same time, this vehicle offered the greatest possible variety and countless potential uses. How is it possible to show a vehicle’s unlimited potential in a limited amount of space? The solution – just dissolve the space using mirrors. The incredible Qube3 space presented the Q3 as a space-saving miracle in a 20×20m cube with entirely mirrored walls, both inside and out. The endless perspectives unified the three best aspects of the new Q3: space, design and efficiency. Placed in Barcelona’s harbor, the exterior reflected the various living environments of potential customers: the mountains surrounding the city, the metropolitan skyline, the picturesque historic district, and the sea.

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