Learning Journal by Cleer

Buchholz Motion + Graphics

The Learning Journal by Leuchtturm1917® and Cleer® is a 12-week work- and notebook that summarizes the most successful methods and techniques of active learning. It helps you to structure new information and apply new knowledge directly, thus anchoring it more effectively in your memory.

From the beginning I was asked to graphically define and accompany this project. The focus was on a printmedium that should be simple, playful and at the same time very motivating to use. Therefore, simple geometric shapes build the visual core elements of the brand identity, supported by unique illustrations and eye-catchers.

But the biggest gain I got from this project, two guys I get to follow on their journey of ideas and who now want me to be there as a steady companion.

2020−2023
LEARNING JOURNAL

Dimensions: 178 mm x 254 mm
Pages: 212
Languages: EN / DE

Client:Cleer®
Realization: Leuchtturm1917®
Production: Leuchtturm1917®
Art Direction: Jens Buchholz
Editorial Design: Jens Buchholz
Illustration: Jens Buchholz
Motion Design: Jens Buchholz
3D Mockups: Jens Buchholz
Webflow: Sebastian Beck