What’s Beef Corporate Identity

Gooqx GmbH

What’s Beef is Gooqx’s passion project. From the beginning on we were responsible for the shaping and implementation of corporate design and corporate identity, the alignment of social media channels and for the organization of events and brand campaign. What’s Beef’s unique concept is so successful that it enabled the company to open up several stores throughout Germany and plan future international restaurants.

What’s Beef is a burger restaurant chain originated in the heart of Düsseldorf – guests can dine on the finest burgers and steak specialties, all the while being surrounded by a visually appetizing, eclectic, and design-oriented location. Fresh produce, high-quality beef and attention to detail stand in the foreground.

Gooqx comprehensively consulted and developed What’s Beef’s brand campaign. This includes corporate identity, corporate design, advertising campaign development, social media marketing, organizing the grand opening and press event, and the official launch of the website.

Additionally, Gooqx developed the What’s Beef Order App, What’s Beef’s order display with an integrated Instagram stream. Guests can tag their image with #whtsbf and it automatically appears on the store’s screens.

Merchandising

For the What’s Beef Online Shop, we developed the entire shop design and all products in it. From jars and cutlery, to olive oil, wine, caps and clothes – all merchandise items are designed by us.