Personal identity. Farbstoff (German) = Colorant. Connecting the elegance and beauty of cephalopods and marine animals (color, pigment, ink, bioluminescence) to the german word „FARBSTOFF“ (colorant) and creating a multi color identity with great potential to adapt, surprise and grow. Strategic brand design and illustration from Neu-Ulm, Germany. Discovering and visually translating what‘s underneath the surface of a brand. Bold typography paired with simple and striking imagery build the basis of the identity and give a story to the name. www.farbstoff.ink
